AVENGERS NOW: A BLACK CAPTAIN AMERICA, A FEMALE THOR, A SUPERIOR IRON MAN, AND WHAT IT MEANS FOR MARVEL AND DIVERSITY
On Tuesday morning Whoopi Goldberg and the hosts of The View announced that Marvel will relaunch Thor this October with a female ‘worthy’ brandishing the hammer. Marvel followed that announcement with another high profile switcheroo on Wednesday night as Entertainment Weekly revealed a new-ish and possibly superior Iron Man, and comedian Stephen Colbert joined Marvel Chief Creative Officer Joe Quesada to announce on The Colbert Report that a new guy is also going to take up Captain America’s shield.
That in itself isn’t much of a surprise — original Cap Steve Rogers has passed on his mantle a few times before before yanking it back. After spending some time in Dimension Z and whatnot, he’s now too old to Avenge from the front lines. The big reveal is that the new Captain America will be Sam Wilson, the African-American superhero currently known as Falcon.
It’s not hard to guess at Marvel’s intentions here. By announcing a female Thor and a black Captain America as a swift one-two punch, the publisher accomplishes two things. First, it shakes up its universe in a way that’s sure to garner attention — as indeed it has. Second, it makes a mission statement.
To the first point; the whole world knows Marvel’s Avengers characters now. That could be a millstone around the publisher’s neck if Marvel put the need to reflect the movies ahead of a need to tell its own stories. Marvel has certainly tried to configure Avengers comics around the on-screen characters, but to no particular success with respect to sales (certainly nothing to indicate that the Avengers are the most popular movie characters in America).
Replacing at least two of its Avengers big three — Thor, Captain America, and Iron Man — suggests Marvel’s commitment to telling its own stories, albeit in a grandstanding, headline-grabbing way. A woman taking the name and role of a male Norse god? A black man representing all of America? These are moves that upset the right people, and that guarantees attention.
Which leads in to the second point. These changes suggest an agenda. I’d call it progressive agenda, but it’s not. Putting women and people of color in key positions isn’t progressive, it’s just evidence that superhero comics are slowly catching up to the present day. It just happens that there’s a strong regressive agenda in our culture that’s resistant to that kind of change.
Marvel’s only motive here may be to stir up controversy and hope it translates to sales, but I think there’s enough evidence in the publisher’s support for books like Ms. Marvel, Captain Marvel, and Mighty Avengers, that the publisher is sincere in its efforts to reach out to audiences that traditionally haven’t been well-served by superhero comics. There’s always more work to be done, but Marvel’s output feels more inclusive with every passing quarter.
"Putting women and people of color in key positions isn’t progressive, it’s just evidence that superhero comics are slowly catching up to the present day."
This article brings up some great points. It makes me outright happy that a company I love and value is taking these motions, listening to their fans, and balancing the representation. I just hope they stick with it.
Make Mine Marvel.
Pheew ! I’m so happy to be done with this ! So I couldn’t help myself and drew some more Teddy/Victoire..
I like to think that being raised with Harry, Teddy automatically tags along with the great tradition of Weasley gatherings, so he goes to Fleur & Bill’s house pretty often. okay. Maybe a little too often.
now that I OFFICIALLY HAVE INTERNET AGAIN I can get back in the game of vlogging~ here is my most recent vlog♡ check out the July Vlogathon playlist!
I like how Mamoru’s already starting with the random medals on his jacket.
“I got this one for surviving Usako’s wedding planning. I gave it to myself. I feel I earned it.”
I finally have a PO Box! You guys have been after me to get one for so long so I feel accomplished having done that today. As well I have an amazon wishlist here although I felt a little shy about sharing that at first, but I figured why not? Anyways I think this will be great fun to include in my daily vlogs for the month of July♡
YouTube comments aren’t “just the Internet.” They’re not the product of a group of otherwise nice guys who suddenly become evil when they wear a veil of anonymity. YouTube comments are actually a nightmarish glimpse into the sexist attitudes that define the fabric of our own existence in the “real world,” a world that, like YouTube, is owned and dominated by men. The most terrifying gift that the Internet has given us is that it’s shown us how men honestly perceive the world: as a place where women exist exclusively for their sexual pleasure.
In the wake of VidCon, and as more and more women start speaking up about the harassment they face online, it’s time to start realizing that our narrative of progress is deeply flawed. Things aren’t getting better for women on the Internet; they’re deteriorating and ignoring the problem amounts to being complicit in it.
|—||"For women on the Internet, it doesn’t get better" by Samantha Allen|
Photographed by Steven Chee for Vogue Australia August 2014